Process: Design

Our passion is design that's beauty goes much deeper than aesthetics. Innovation that isn't just new but better on every level. We are driven to create products that are empathetic, exude purpose and delight the inner soul.

that when you know the user, you know what needs to be done. That a wealth of practical knowledge and keen instincts is a potent combination. That we can improve the world we live in. That the most successful products are born of robust, collaborative business relationships.

We believe that (ELEVEN) can help you create products that will engage consumers for years to come.

Invention is only possible if you set people free to imagine. So at (ELEVEN) everyone is part of every step of the creative process. We keep the sparks flying longer by keeping things loose, creative, and chaotic longer. We don't take more time than other studios, we just invest more of the same time into discovery. It takes determination to delay saying "that's it!" but the rewards for our clients are tremendous.

Above all else, what sets (ELEVEN) apart is our compulsion to be one with our clients' businesses and customers. The value of an innovation resides in how well it satisfies your customers' needs and desires. Also how well it exploits market opportunities. These are the goals that will drive the process, but we must first clearly define them.

Research should never be estranged from design. The entire team must personally experience your customers' point of view if it is to resonate in the final product. (ELEVEN) works to understand your customers as people, developing compassion and empathy for their everyday lives. We observe the practical aspects of how they complete the given task, but we also uncover their emotions and aspirations. From this holistic view, (ELEVEN) develops a feature and design language roadmap. This will guide the way to a product that enriches your customers' lives, and helps you forge a deep and lasting connection with them.

On the business side of research is the important work of discovering your design and brand DNA. What are the perceptions of your company and products? What is the competitive landscape? What major social and cultural trends are afoot in your industry and beyond? Success starts with the identification of market opportunities, not with just a "cool idea" or an amazing new technology. This business analysis provides insight for defining the type of commitment you must make to deliver meaningful customer experiences. In short, we learn what it will take to compete successfully.

Why corral yourself to a generic methodology when what's important are the needs of your business and customers? With the feature and design language roadmap, (ELEVEN) will help you freely explore product ideas that are purposeful, easy to use, and simply intelligent. We sketch. We mock-up. We test. We debate. We shamelessly take full advantage of the array of talent in our office and yours. This is how time and again (ELEVEN) has uncovered the gems that customers respond to, connect with, and reward with years of loyalty.

Finally, the product begins to manifest itself in the physical world. Design sketches start to become 3D layout drawings, dimensional mock-ups and full-size working prototypes. But by no means is the questioning and ideation over. Individual features are rendered and refined. Materials and production compatibilities are re-explored. The possibilities of new technologies are re-examined. There are ongoing internal re-evaluation studies, engineering reviews and business alignment meetings. At (ELEVEN) we are relentless and focused by one clearly defined goal: A user-centered product that delivers meaningful experiences that earn you a customer for life.