ELEVEN and Diggs' first product together, the Revol Crate, has received immense praise and admiration by pets and parents alike. Diggs and ELEVEN teamed up again to design a first-of-its-kind crate training tool. Many crate training tools require moving parts, electronics, and other potentially unsafe components. Diggs identified that crate training should be easier for all pet parents. ELEVEN set out to design a simple, safe, and effective training tool for young pups and anxious dogs.

Groov encourages dogs to fall in love with their new crate. Through positive reinforcement, Groov rewards your pup when they spend more time in the crate. Groov helps calm your dog and reduces crate anxiety. It is designed to encourage licking, which has been proven to have a calming effect on dogs. Your pets favorite spreadable treats can be spread directly onto the Groov. Insert the Groov through a wire crate, and rotate to lock in place. Groov works with the Diggs Revol Crate as well as most wire crates. Made of high quality all-natural rubber, Groov is food-grade and BPA free. It also doubles as a delicious pupsicle (comes with a freezer shell). Patent pending.