OXO is a true advocate of universal design. ELEVEN and OXO have been close partners for over 20 years, designing more than 200 products together. ELEVEN’s work for OXO is focused on problem-solving and creating user-centered solutions. Together, we have been developing clean, innovative, and ergonomic designs that enable and empower people.

For this project, OXO reached out to ELEVEN to address consumer pain-points identified in previous lint removal products. Most lint removal tools on the market are only effective in a single direction, forcing users to use two hands. ELEVEN was tasked with developing an on-the-go lint removal solution that would work bi-directionally and could be used with one hand. Design and Engineering began ideation and crude mock-up testing, which quickly allowed for validation of intuitive one-handed actions, ergonomics, and scale.

The OXO Reusable Lint Roller is the perfect compact travel companion to keep you looking your best while on the go. Small enough to fit in a glove box, purse, or jacket pocket, this reusable lint roller is both space-saving and environmentally conscious, with no sticky sheets to discard, and is made from long-lasting materials. Simply deploy the inner pivoting roller by pulling the ergonomic finger loop and start rolling along fabric. The bi-directional mechanism developed in-house allows for the micro bristles to effectively work in both directions! You’ll find it easy to tackle lint and pet hair from any angle, even on cable-knit sweaters, corduroy pants, tweed jackets, and other garments that tend to trap fur. Whether for laid-out clothes, upholstered furniture, car seats, or oneself, the OXO Reusable Lint Roller is a great on-the-go and environmentally conscious solution.

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