OXO is a true advocate of universal design. ELEVEN and OXO have been close partners for over 20 years, designing more than 200 products together. ELEVEN’s work for OXO is focused on problem-solving and creating user-centered solutions. Together, we have been developing clean, innovative, and ergonomic designs that enable and empower people.

For this project, OXO reached out to ELEVEN having identified the need for thoughtful wine preservation solutions. As a core brand value of OXO, it was paramount to include consideration of users with minimal grip strength. Many wine stoppers on the market are too tall for fridge storage and can leak when horizontal, so ELEVEN needed to design a leak-proof solution while minimizing overall height.

With the OXO Good Grips Silicone Wine Stoppers, storage of wine is made easy and flexible thanks to its low-profile, leak-proof design. Users now have the flexibility to store wine anywhere in the fridge. Many wine stoppers only seal on the inside of the bottle, our stoppers seal on both the inside and outside of the bottle to give users the confidence needed to store their wine horizontally without fear of leaks. The fully silicone design and inner fins accommodate a wide range of wine bottles, and can even fit some balsamic vinegar and olive oil bottles. The iconic flared brim of the stopper acts as a comfortable touch point and provides users the necessary leverage to remove the fully sealed stopper with ease. When not in use, the stoppers snap together for compact storage.